Product knowledge, consumer knowledge, and brand loyalty : some empirical evidence about their relationships
Abdelmajid Amine
| Year of publication: |
1998
|
|---|---|
| Authors: | Amine, Abdelmajid |
| Published in: |
New developments and approaches in consumer behavior research. - Stuttgart : Schäffer-Poeschel [u.a.], ISBN 3-7910-1140-5. - 1998, p. 169-184
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| Subject: | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Schätzung | Estimation | Frankreich | France |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001299794