Product-level choice : a top-down or bottom-up process?
C. Whan Park ; Daniel C. Smith
| Year of publication: |
1989
|
|---|---|
| Authors: | Park, C. Whan |
| Other Persons: | Smith, Daniel C. (contributor) |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 16.1989, 3, p. 289-299
|
| Subject: | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001098569