Product line design for consumer durables : an integrated marketing and engineering approach
Lan Luo
| Year of publication: |
2011
|
|---|---|
| Authors: | Luo, Lan |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, 1, p. 128-139
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| Subject: | Fertigungsprogramm | Master production schedule | Produktgestaltung | Product design | Dauerhafte Konsumgüter | Durable goods | Evolutionärer Algorithmus | Evolutionary algorithm | Industrie | Manufacturing industries | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008858635