Product line extension in consumer software markets in the presence of free alternatives
Aaron Baird (J. Mack Robinson College of Business, Georgia State University, Atlanta, Georgia), Chadwick J. Miller (Carson College of Business, Washington State University, Pullman, Washington), T. S. Raghu (W. P. Carey School of Business, Arizona State University, Tempe, Arizona), Rajiv K. Sinha (deceased) (W. P. Carey School of Business, Arizona State University, Tempe, Arizona)
| Year of publication: |
June 2016
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|---|---|
| Authors: | Baird, Aaron ; Miller, Chadwick J. ; Raghunathan, T. S. ; Sinha, Rajiv K. |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 27.2016, 2, p. 282-301
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| Subject: | product line extensions | versioning | free alternatives | willingness to pay | piracy | context-dependent preferences | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | Theorie | Theory | Software | Fertigungsprogramm | Master production schedule |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2016.0621 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011508093