Product personalization focus in the pharmaceutical industry and shareholder wealth : the roles of marketing capability and financial leverage
Marouen Ben-Jebara, Saurabh Mishra, Sachin B. Modi, Stephen Mahar
| Year of publication: |
2023
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|---|---|
| Authors: | Ben-Jebara, Marouen ; Mishra, Saurabh ; Modi, Sachin B. ; Mahar, Stephen |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 159.2023, p. 1-13
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| Subject: | Product personalization | Pharmaceuticals | Shareholder wealth | Marketing capability | Financial leverage | Latent-instrumental variables | Pharmaindustrie | Pharmaceutical industry | Kapitalstruktur | Capital structure | Aktionäre | Shareholders | Marketing | Shareholder Value | Shareholder value | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.113685 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014287540