Product placement practices in prime-time television programmes in Hong Kong
Fanny Fong Yee Chan & Ben Lowe
| Year of publication: |
2018
|
|---|---|
| Authors: | Chan, Fong Yee ; Lowe, Ben |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 37.2018, 6, p. 984-1009
|
| Subject: | Product placement | content analysis | television programmes | Hong Kongp | revalence | practices | Product Placement | Hongkong | Hong Kong | Fernsehprogramm | Television programme | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | Fernsehen | Television |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2017.1353263 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012492623