Product policy : concepts, methods, and strategy
Yoram J. Wind
| Year of publication: |
1982
|
|---|---|
| Authors: | Wind, Yoram |
| Publisher: |
Reading, Mass. [u.a.] : Addison-Wesley |
| Subject: | Produktinnovation | Marketing | Produkt | Produktmanagement | Produktplanung | Neues Produkt | Produktpolitik |
| Extent: | 666 S.: graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-201-08343-4 |
| Source: |
Persistent link: https://www.econbiz.de/10004761405