Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs
Year of publication: |
2011
|
---|---|
Authors: | Lauga, Dominique Olié ; Ofek, Elie |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 30.2011, 5, p. 903-923
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | product positioning | multiattribute products | differentiation | competitive strategy | game theory |
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