Product purchase or gift-giving? : an investigation of different viewer-streamer interaction strategies in tourism live streaming
Shixuan Fu, Xiaojiang Zheng, Tingting Hou, Yunyi Yang
| Year of publication: |
2024
|
|---|---|
| Authors: | Fu, Shixuan ; Zheng, Xiaojiang ; Hou, Tingting ; Yang, Yunyi |
| Published in: |
Tourism Management Perspectives. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2653700-X. - Vol. 51.2024, Art.-No. 101219, p. 1-17
|
| Subject: | Gift-giving intention | Interaction strategy | Purchase intention | Tourism live streaming |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tmp.2024.101219 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015077083