Product quality and new product performance : the role of network externalities and switching costs
Francisco-Jose Molina-Castillo, José-Luis Munuera-Alemán and Roger J. Calantone
| Year of publication: |
2011
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|---|---|
| Authors: | Molina-Castillo, Francisco-Jose ; Munuera-Alemán, José Luis ; Calantone, Roger J. |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 28.2011, 6, p. 915-929
|
| Subject: | Produktentwicklung | New product development | Produktqualität | Product quality | Markenimage | Brand image | Soziales Netzwerk | Social network | Industrie | Manufacturing industries | Spanien | Spain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009387785