Product recalls and the moderating role of brand commitment
Frank Germann; Rajdeep Grewal; William T. Ross Jr.; Rajendra K. Srivastava
| Year of publication: |
2014
|
|---|---|
| Authors: | Germann, Frank ; Grewal, Rajdeep ; Ross, William T. ; Srivastava, Rajendra Krishan |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 25.2014, 2, p. 179-191
|
| Subject: | Brand commitment | Product recall | Corporate crises | Experiment | Event study | Produkthaftung | Product liability | Markenimage | Brand image | Markenführung | Brand management | Produktsicherheit | Product safety | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010367211