Product recommendation in online social networking communities : an empirical study of antecedents and a mediator
Hanpeng Zhang, Zhaohua Wang, Shengjun Chen, Chengqi Guo
| Year of publication: |
2019
|
|---|---|
| Authors: | Zhang, Hanpeng ; Wang, Zhaohua ; Chen, Shengjun ; Guo, Chengqi |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 56.2019, 2, p. 185-195
|
| Subject: | Product recommendation | Community reciprocity | Community receptivity | Affective social distance | Social Web | Social web | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network | Virales Marketing | Viral marketing | Personalisierung | Personalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2018.05.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011997621