Product reviews : a benefit, a burden, or a trifle? : how seller reputation affects the role of product reviews
Hongpeng Wang, Rong Du, Wenqi Shen, Liangfei Qiu, Weiguo Fan
| Year of publication: |
2022
|
|---|---|
| Authors: | Wang, Hongpeng ; Du, Rong ; Shen, Wenqi ; Qiu, Liangfei ; Fan, Weiguo |
| Published in: |
MIS quarterly. - Minneapolis, Minn : MISRC, ISSN 2162-9730, ZDB-ID 2068190-2. - Vol. 46.2022, 2, p. 1243-1272
|
| Subject: | Reference point | electronic word-of-mouth | seller reputation | product reviews | Reputation | Virales Marketing | Viral marketing | Produktivität | Productivity | Firmenimage | Corporate reputation | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.25300/MISQ/2022/15660 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013286611