Product uniqueness as a driver of customer utility in mass customization
| Year of publication: |
2008
|
|---|---|
| Authors: | Franke, Nikolaus ; Schreier, Martin |
| Published in: |
Marketing Letters. - Springer. - Vol. 19.2008, 2, p. 93-107
|
| Publisher: |
Springer |
| Subject: | Mass customization | Self-design | Co-creation | Uniqueness | Willingness to pay |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005716564