PRODUCTION - Inventing Brands: Opportunities at the Nexus of Semiotics and Intellectual Property - Research in neuroscience, semiotics, and intellectual property (IP) management inform this exploration of brand invention theory. The authors introduce a new, practical framework that links the unique messages and meanings in brand communications with design decisions and IP-based equities.

Visual Thinking: A Leadership Strategy - Strategy, leadership, and process classes are common in MBA programs -- And rarely taught to designers. And that is a shame, because designers have unique outlooks and skills that may be just what is needed to craft a successful corporate strategy. All they need to do is learn how to communicate that to their business colleagues.

Dziersk, Mark, (2007)

Patent expiry and pharmaceutical market opportunities at the nexus of pricing and innovation policy

Jain, Dipak, (2014)

A tale of two hot sauces : spicing up diversification

Bassamboo, Achal, (2024)