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Turning good ideas into bad news : the effect of negative and positive sponsorship information on sponsors' brand image
Schnittka, Oliver, (2013)
Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR) : an empirical comparison of predictive validity
Farsky, Mario, (2017)
Professionelles Management als Erfolgsfaktor im Sponsoring
Schnittka, Oliver, (2010)