Profiling adopter categories of internet banking in India : an empirical study
Bikram Jit Singh Mann; Sunpreet Kaur Sahni
| Year of publication: |
2012
|
|---|---|
| Authors: | Mann, Bikram Jit Singh ; Sahni, Sunpreet Kaur |
| Published in: |
Vision : the journal of business perspective. - Gurgaon, ISSN 0972-2629, ZDB-ID 2436323-6. - Vol. 16.2012, 4, p. 282-295
|
| Subject: | Internet Banking | Perceived Ease of Use | Perceived Security Risk | Demographic Variables | Adopter Categories | Cluster Analysis | Indien | India | Electronic Banking | Electronic banking | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Internet | Clusteranalyse | Cluster analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010406169