Profiling diverse reviewer segments using online reviews of service industries
Nima Jalali, Sangkil Moon, Moon-Yong Kim
| Year of publication: |
2023
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|---|---|
| Authors: | Jalali, Nima ; Moon, Sangkil ; Kim, Moon-Yong |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 11.2023, 2, p. 130-148
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| Subject: | Finite mixture modeling | Online reviewer | Reviewer segmentation | Text mining | Virales Marketing | Viral marketing | Marktsegmentierung | Market segmentation | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization | Dienstleistungssektor | Service industry | Online-Marketing | Internet marketing | Data Mining | Data mining |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-022-00163-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014326743