Profiling emerging market investors: a segmentation approach
| Year of publication: |
2018
|
|---|---|
| Authors: | Kumar, Satish ; Goyal, Nisha ; Basu, Rituparna |
| Published in: |
International Journal of Bank Marketing. - Emerald, ISSN 0265-2323, ZDB-ID 2032104-1. - Vol. 36.2018, 3 (08.05.), p. 441-455
|
| Publisher: |
Emerald |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1108/ijbm-03-2017-0058 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012068835