Profiling Islamic banking customers : does product awareness matter?
Norbani Che-Ha, Zalfa Laili Hamzah, Mohd Edil Abd Sukor, Saad Mohd Said and Komala Veeriah
| Year of publication: |
2017
|
|---|---|
| Authors: | Norbani Che Ha ; Zalfa Laili Hamzah ; Mohd Edil Abd Sukor ; Saad Mohd Said ; Veeriah, Komala |
| Published in: |
Advances in Islamic finance, marketing, and management : an Asian perspective. - Bingley, UK : Emerald, ISBN 978-1-78635-899-8. - 2017, p. 223-243
|
| Subject: | Islamisches Finanzsystem | Islamic finance | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011661957