Profiling sports spectators in emerging markets : role of sports involvement as a segmentation tool
Neena Sondhi, Rituparna Basu
| Year of publication: |
2018
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|---|---|
| Authors: | Sondhi, Neena ; Basu, Rituparna |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 18.2018, 4, p. 301-321
|
| Subject: | spectator sports | sports marketing | emerging markets | cluster analysis | sports involvement | Schwellenländer | Emerging economies | Sportmarketing | Sports marketing | Sport | Sports | Konsumentenverhalten | Consumer behaviour | Clusteranalyse | Cluster analysis | Profisport | Professional sports | Sportveranstaltung | Sport event |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011948441