Profiling the ageing wellness consumers in the retailing context
Heli Marjanen, Anna-Maija Kohijoki and Kaisa Saastamoinen
| Year of publication: |
December 2016
|
|---|---|
| Authors: | Marjanen, Heli ; Kohijoki, Anna-Maija ; Saastamoinen, Kaisa |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 26.2016, 5, p. 477-501
|
| Subject: | Wellness | ageing consumers | Baby Boomers | retailing | generational segmentation | Konsumentenverhalten | Consumer behaviour | Ältere Menschen | Elderly people | Einzelhandel | Retail trade | Altersgruppe | Age group | Zielgruppe | Target group | Großbritannien | United Kingdom | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2016.1206950 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011625175