Profiling the reference price consumer
| Year of publication: |
2006
|
|---|---|
| Authors: | Moon, Sangkil ; Russell, Gary J. ; Duvvuri, Sri Devi |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 82.2006, 1, p. 1-12
|