Profit driven decision trees for churn prediction
Year of publication: |
2020
|
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Authors: | Höppner, Sebastiaan ; Stripling, Eugen ; Baesens, Bart ; Vanden Broucke, Seppe ; Verdonck, Tim |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 284.2020, 3 (1.8.), p. 920-933
|
Subject: | Artificial intelligence | Classification | Customer churn prediction | Evolutionary algorithm | Profit-based model evaluation | Künstliche Intelligenz | Entscheidungsbaum | Decision tree | Beziehungsmarketing | Relationship marketing | Prognoseverfahren | Forecasting model | Klassifikation | Theorie | Theory | Algorithmus | Algorithm | Evolutionärer Algorithmus | Data Mining | Data mining |
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