Profit implications of estimation methods for the allocation of marketing resources
Marc Werkmeister; Harald Hruschka
| Year of publication: |
2014
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|---|---|
| Authors: | Werkmeister, Marc ; Hruschka, Harald |
| Published in: |
Journal of business economics : JBE. - Berlin : Springer-Verlag GmbH Germany, ISSN 0044-2372, ZDB-ID 201074-4. - Vol. 84.2014, 2, p. 233-249
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| Subject: | Marketing | Econometrics | Simulation | Schätztheorie | Estimation theory | Ökonometrisches Modell | Econometric model | Marketingmanagement | Marketing management | Ökonometrie |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010246805