Profiting from customer relationship management: The overlooked role of generative learning orientation
| Year of publication: |
2013
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|---|---|
| Authors: | Herhausen, Dennis ; Schögel, Marcus |
| Published in: |
Management decision : MD. - Bradford : Emerald, ISSN 0025-1747, ZDB-ID 4119460. - Vol. 51.2013, 8 (30.8.), p. 1678-1700
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