Profiting from the data economy : understanding the roles of consumers, innovators, and regulators in data-driven world
David A. Schweidel (Associate Professor of Marketing, Co-Director of Emory Marketing Analytics Center, Goizueta Business School, Emory University)
| Year of publication: |
[2015]
|
|---|---|
| Authors: | Schweidel, David A. |
| Publisher: |
Upper Saddle River, New Jersey : Pearson Education |
| Subject: | Data Economy | Data Mining | Data mining | Datenverarbeitung | Data processing | Big Data | Big data |
| Extent: | xvii, 269 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-381977-9 ; 978-0-13-381977-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011406950