Profits and halos : the role of firm profitability information in consumer inference
Steven S. Posavac; Michal Herzenstein; Frank R. Kardes; Suresh Sundaram
| Year of publication: |
2010
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|---|---|
| Authors: | Posavac, Steven S. ; Herzenstein, Michal ; Kardes, Frank R. ; Sundaram, Suresh |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 20.2010, 3, p. 327-337
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| Subject: | Öffentlichkeitsarbeit | Public relations | Rentabilität | Profitability | Firmenimage | Corporate reputation | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008658288