Program Involvement: Are Moderate Levels Best for Ad Memory and Attitude toward the Ad?
| Year of publication: |
1995
|
|---|---|
| Authors: | Tavassoli, Nader T. ; Shultz, Clifford J. ; Fiksimons, Gavan J. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 35.1995, 5, p. 61-72
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