PROGRAM-LENGTH COMMERCIALS AND HOST SELLING BY THE WWF
| Year of publication: |
2001
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|---|---|
| Authors: | Shanahan, Kevin J. ; Hyman, Michael R. |
| Published in: |
Business and society review : a quarterly forum on the role of business in a free society. - Malden, Mass. [u.a.] : Blackwell, ISSN 0045-3609, ZDB-ID 6083675. - Vol. 106.2001, 4, p. 379-394
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