Programmatic advertising in online retailing : consumer perceptions and future avenues
Robert Ciuchita, Johanna Katariina Gummerus, Maria Holmlund and Eva Larissa Linhart
| Year of publication: |
2023
|
|---|---|
| Authors: | Ciuchita, Robert ; Gummerus, Johanna Katariina ; Holmlund, Maria ; Linhart, Eva Larissa |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5826, ZDB-ID 2495133-X. - Vol. 34.2023, 2, p. 231-255
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| Subject: | Ad relevance | Artificial intelligence | Online retailing | Programmatic advertising | Risk beliefs | Smart PLS | Online-Handel | Künstliche Intelligenz | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Online-Marketing | Internet marketing | Einzelhandel | Retail trade | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JOSM-06-2021-0238 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014337950