Programmatic advertising : the successful transformation to automated, data-driven marketing in real-time
Oliver Busch (Editor)
| Alternative title: | Realtime Advertising |
|---|---|
| Year of publication: |
[2016]
|
| Other Persons: | Busch, Oliver (ed.) |
| Institutions: | Springer International Publishing (publisher) |
| Publisher: |
Cham : Springer |
| Subject: | Online-Marketing | Internet marketing | Informationsmanagement | Information management | Wettbewerbsvorteil | Competitive advantage | Softwareentwicklung | Software development | Rechnerbetrieb | Computer operations | Erfolgsfaktor | Success factor | Werbeträger |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | x, 279 Seiten Illustrationen, Diagramme 24 cm x 16 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enthält zahlreiche Beiträge Translation from the German language edition "Realtime Advertising" by Oliver Busch |
| ISBN: | 3-319-25021-3 ; 978-3-319-25021-2 ; 978-3-319-25023-6 |
| Other identifiers: | 10.1007/978-3-319-25023-6 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011384197