Programming and advertising competition in the broadcasting industry
Jean J. Gabszewicz; Didier Laussel; Nathalie Sonnac
| Year of publication: |
2004
|
|---|---|
| Authors: | Gabszewicz, Jean Jaskold ; Laussel, Didier ; Sonnac, Nathalie |
| Published in: |
Journal of economics & management strategy : JEMS. - Malden, Mass. [u.a.] : Blackwell, ISSN 1058-6407, ZDB-ID 1123863-X. - Vol. 13.2004, 4, p. 657-669
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| Subject: | Hörfunkwerbung | Radio advertising | Wettbewerb | Competition | Fernsehprogramm | Television programme | Theorie | Theory | Extensives Spiel | Extensive form game |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10002393574