Progress in loyalty program research : facts, debates, and future research
Karen L. Xie; Chih-Chien Chen
| Year of publication: |
2013
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|---|---|
| Authors: | Xie, Karen L. ; Chen, Chih-chien |
| Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 22.2013, 5/6, p. 463-489
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| Subject: | Loyalty program | customer relationship management | customer acquisition | customer engagement | customer retention | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Kundengewinnung | Customer acquisition | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010127368