Progress in partial least squares structural equation modeling use in marketing research in the last decade
Year of publication: |
2022
|
---|---|
Authors: | Sarstedt, Marko ; Hair, Joseph F. ; Pick, Mandy ; Liengaard, Benjamin D. ; Radomir, Lăcrămioara ; Ringle, Christian M. |
Published in: |
Psychology & Marketing. - Hoboken, USA : Wiley Periodicals, Inc., ISSN 1520-6793. - Vol. 39.2022, 5, p. 1035-1064
|
Publisher: |
Hoboken, USA : Wiley Periodicals, Inc. |
Subject: | marketing models | partial least squares | PLS‐SEM | research methodology | SEM | structural equation modeling |
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