Progressing toward a theory of marketing control : a comment
Kenneth A. Merchant
| Year of publication: |
1988
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|---|---|
| Authors: | Merchant, Kenneth A. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 52.1988, 3, p. 40-44
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| Subject: | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001054853