″Project Dropstrat″: Product Elimination and the Product Life Cycle Concept
Year of publication: |
1990
|
---|---|
Authors: | Avlonitis, George J. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 24.1990, 9, p. 55-67
|
Publisher: |
MCB UP Ltd |
Subject: | Product lifecycle | Product elimination | Marketing | Research |
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