Extent:
XI, 242 S.
graph. Darst.
24 cm
Type of publication: Book / Working Paper
Language: English
Notes:
Includes bibliographical references and index
Introduction: promoting your book to bestseller -- Your big idea : assessing your book's worth -- The author's position -- The marketing platform -- Building your marketing platform -- Launching your public relations -- Take it away? -- The future of publishing -- Glossary -- Index.
The critical role of the functional manager in project success. What the functional manager should know about the project organization -- The importance of project planning -- Understanding the business side of the project -- The ideal functional manager in the project organization -- Four critical project management skills for functional managers. The project management mystique unveiled -- Articulating the real customer need and business case for the project -- Staying focused on project deliverables -- Understanding key project dependencies -- Being proactive about project risk -- The power of the principles.
ISBN: 0-8144-1736-1 ; 978-0-8144-1736-2
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10009518405