PROJECT MANAGEMENT - Why Every Project Needs a Brand (and How to Create One)
| Year of publication: |
2011
|
|---|---|
| Authors: | Brown, Karen A ; Ettenson, Richard ; Lea Hyer, Nancy |
| Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 52.2011, 4, p. 61-69
|