PROJECT VALUES FROM TEAM MEMBERS’ POINT OF VIEW

The value of a project can have multiple significances and it can be assessed in a relation with the project stakeholders’ perceptions, assumptions and expectations. When considering a project, the company is usually interested in economic value. This value can be assessed isolated - the outcomes of the project as a black box or it can be assessed in a context - project as a strategic piece of a portfolio, aligned with the company mission. In the current study we used the conjoint analysis with a choicebased approach to assess the value of IT projects as it is perceived by the project team members - 'engine' stakeholders when dealing with projects. Also this paper illustrates how the choice experiments method can be used to assess the project value perceived by team members or other project stakeholders, as the project manager, senior management or product owner.