Projective techniques for brand image research : two personification-based methods explored
Anouk Hofstede; Joris van Hoof; Natascha Walenberg; Menno de Jong
| Year of publication: |
2007
|
|---|---|
| Authors: | Hofstede, Anouk ; Hoof, Joris van ; Walenberg, Natascha ; Jong, Menno de |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 10.2007, 3, p. 300-309
|
| Subject: | Markenführung | Brand management | Bier | Beer | Konsumentenverhalten | Consumer behaviour | Qualitative Methode | Qualitative method | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003492531