Prominence and interpretation of online conflict of interest disclosures
Year of publication: |
June 2017
|
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Authors: | Jensen, Matthew L. ; Yetgin, Emre |
Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 41.2017, 2, p. 629-643
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Subject: | Prominence-interpretation theory | disclosure | online reviews | electronic word of mouth | conflict of interest | astroturfing | credibility | attribution | social consensus | public awareness warnings | reviewer compensation | Virales Marketing | Viral marketing | Social Web | Social web | Online-Handel | Online retailing | Unternehmenspublizität | Corporate disclosure | Glaubwürdigkeit | Credibility |
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