Promote the price promotion : the effects of price promotions on customer evaluations in coffee chain stores
Hui-Chun Huang, Ya-Ting Chang, Che-Yi Yeh and Chung-Wei Liao
| Year of publication: |
2014
|
|---|---|
| Authors: | Huang, Hui-chun ; Chang, Ya-ting ; Yeh, Che-yi ; Liao, Chung-wei |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 26.2014, 7, p. 1065-1082
|
| Subject: | Service quality | Food quality | Moderating effect | Customer characteristics | Coffee industry | Price promotion | Verkaufsförderung | Sales promotion | Dienstleistungsqualität | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Niedrigpreisstrategie | Low-cost strategy | Produktqualität | Product quality | Kaffee | Coffee | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010426077