Promoting brand relationships
Sandra Maria Correia Loureiro
| Year of publication: |
[2019]
|
|---|---|
| Other Persons: | Loureiro, Sandra Maria Correia (ed.) |
| Publisher: |
[S.l.] : Routledge |
| Subject: | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Marketingmanagement | Marketing management |
| Extent: | 1 Online-Ressource (Seite 301-451) Illustrationen |
|---|---|
| Series: | Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. volime 25, issue 3 (2019) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179149