Promoting city branding by defining the tourism potential area based on GIS mapping
Ya-Hui Hsueh, Chia-Chih Chang
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Hsueh, Ya-Hui ; Chang, Chia-Chih |
| Published in: |
Strategic place branding methodologies and theory for tourist attraction. - Hershey, PA : Business Science Reference, ISBN 978-1-5225-0579-2. - 2017, p. 140-156
|
| Subject: | Stadtmarketing | City marketing | Tourismus | Tourism | Nachhaltige Entwicklung | Sustainable development | Geoinformationssystem | Geographic information system | Taiwan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011692432