Promoting Consumer's Participation in Virtual Brand Communities: A New Paradigm in Branding Strategy
| Year of publication: |
2008
|
|---|---|
| Authors: | Casaló, Luis ; Flavián, Carlos ; Guinalíu, Miguel |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 14.2008, 1, p. 19-36
|