Promoting end-of-season product through online channel in an uncertain market
Pingping Chen, Ruiqing Zhao, Yingchen Yan, Chi Zhou
| Year of publication: |
2021
|
|---|---|
| Authors: | Chen, Pingping ; Zhao, Ruiqing ; Yan, Yingchen ; Zhou, Chi |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 295.2021, 3 (16.12.), p. 935-948
|
| Subject: | Decision timing | Dual-channel promotion | Game theory | Supply chain management | Uncertain market | Lieferkette | Supply chain | Spieltheorie | Vertriebsweg | Distribution channel | Verkaufsförderung | Sales promotion | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2021.03.043 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012622422