Promoting exports through international trade shows : a dual perspective
Jaideep Motwani, Gillian Rice and Essam Mahmoud
| Year of publication: |
1992
|
|---|---|
| Authors: | Motwani, Jaideep G. |
| Other Persons: | Rice, Gillian (contributor) ; Mahmoud, Essam H. (contributor) |
| Published in: |
Review of business : interdisciplinary journal on risk and society. - New York, NY, ISSN 0034-6454, ZDB-ID 634068-4. - Vol. 13.1992, 4, p. 38-42
|
| Subject: | Messe | Trade fair | Internationales Marketing | International marketing | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001123159