Promoting innovation and the globalisation of consumer services using the example of St. Petersburg
Nikolay Sidorov
| Year of publication: |
2012
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|---|---|
| Authors: | Sidorov, Nikolay |
| Published in: |
Strategies and promotion of innovation in regional policies around the Mare Balticum : [The seventh Hanseatic Conference from May 14 to May 16, 2012 focused on "Innovation and innovative strategies in regional policy around the mare balticum", ...] /publ. by Baltic Sea Academy e.V. Max Hogeforster. - Norderstedt : Books on Demand, ISBN 3-8482-1829-1. - 2012, p. 160-165
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| Subject: | Sankt Petersburg | Saint Petersburg | Dienstleistungssektor | Service industry | KMU | SME | Innovation | Kundenbindungsprogramm | Loyalty program | Mass Customization | Mass customization |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009669449