Promoting online purchase intention through website quality, EWOM, receiver perspective, consumer satisfaction and brand image
Aditya Indra Wicaksono, Asmai Ishak
| Year of publication: |
2022
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|---|---|
| Authors: | Wicaksono, Aditya Indra ; Ishak, Asmai |
| Published in: |
International Journal of Research in Business and Social Science : IJRBS. - Istanbul, Turkey : School of Business, İMU, ISSN 2147-4478, ZDB-ID 2719183-7. - Vol. 11.2022, 1, p. 12-23
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| Subject: | Website quality | EWOM | receiver perspective | consumer satisfaction | brand image | online purchase intention | Markenimage | Brand image | Website | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Dienstleistungsqualität | Service quality | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v11i1.1554 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012887806